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Friday, November 06, 2009 12:00 - 2:00 pm
SPEAKER:
Mike Siegel is one of the nation’s foremost experts in media and communication. He is an attorney and nationally syndicated radio talk show host, with a PhD in Rhetoric and Communications. Few others are as uniquely qualified for understanding the nature of human communication, the political system and business positioning.
MEDIA TRAINING FOR EXECUTIVES Effective presentation of your product or service in the media requires an understanding and execution of specific techniques that will make your appearance successful and compelling. Without refinement of these skills, there is a lost opportunity for optimizing your business venture to the greatest degree. Included in the presentation will be an overview of appearing on radio and television as two separate and distinct entities. Radio: Know Your Host Advance Preparation for Questions From Host Knowledge of Product or Service is Essential Language Usage Adapted to Audience (Know and Analyze Audience) Voice Inflection and Intonation Smoothness of Delivery Television: All Factors Noted Above Eye Contact With Camera Facial Expressions How To Engage Viewing Audience Posture and Appearing Comfortable on Camera Engaging Interviewer Non-Verbal Gesture
Davis Wright Tremaine 1201 3rd Ave Seattle, WA 98101 Get directions
*Elite, Associate, and ZINOpreneur Select Members, please RSVP to McKenzie: m.powell@zinosociety.com
Begin the first step in becoming a ZINO Society member by filling out a membership application form today. Applications will be reviewed by our membership committee and you will receive a call within 24 hours of submission. More information...
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